The development of agriculture in the context of the epidemic- By Ziqi Liu

 

    Covid-19 is a sudden public health emergency in 2020. It has had a huge impact on agriculture around the world, especially in China, where the first Covid-19 outbreak was detected. In order to prevent the epidemic from spreading wildly, China has issued emergency protective policies, safe distance and quarantine. At the same time, it also greatly affected the development of China's agriculture. How to reduce the rise of the disease and reduce the economic loss under severe circumstances is an important challenge for agricultural development. 

 

 

    In the case of China, as the first country to detect COVID-19. China made protective policies at the early stage of the outbreak, and the government also developed different opportunities for the development of agriculture. As a result, the transformation of agriculture has been given new challenges. With the rapid development of the Internet and the rapid coverage of live online shopping, the cooperation between agriculture and the Internet is gradually realising integration. 

 

    First of all, in terms of planting and production, under the premise of strictly implementing the epidemic prevention policy, online technical guidance and production and sales docking will be conducted by using the Internet and various media platforms. Ensure that crop production is carried out in an orderly manner during the outbreak. 

 

    Secondly, agricultural companies use Internet technology, the production and marketing of agricultural products for refined irrigation. This not only improves agricultural productivity, but also helps farmers raise their incomes. Staff can use big data and other technologies of the Internet to collect and analyse data in real time, and provide farmers or agricultural products companies with higher-quality production and management plans.

 

    Thirdly, during the epidemic period, governments in many places used TV, website, radio and other means to carry out agricultural technology lectures, providing farmers with agricultural technical guidance and remote answers online. Finally, in terms of agricultural product sales, online distribution and direct community supply will be used to provide the purchase of products for The Show. According to relevant data, the number of orders on China's Internet platforms rose by 50 % , while the workload of Internet platforms was three times that of normal work.Consumers can also check the progress of commodities according to the logistics information provided by the Internet platform, so that agricultural products companies can gain the trust of consumers, which is conducive to the stability of their own brands.  

 

 

    From the perspective of agricultural market, with the penetration of the Internet, the development of agriculture is facing new problems and challenges. First, agricultural markets are not well managed, and second, operating costs are high, such as in Labour and transport. Not only time but also freshness of the produce. Competition among the emerging new Internet platforms is also intense. At the same time, the cooperation between the Internet and agriculture cannot completely replace the agricultural market, because the functional positioning of the two is different. But there can be integration and cooperation. Can bring new market opportunity for the development of agricultural market.